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Hospitality Enterprise Management

Hospitality Enterprise Management

Hospitality Enterprise Management: Specifics of Doing Business in Russia.

Faculty of International Relations and Politics

This program provides a better understanding of how hospitality enterprises work in Russia and how the knowledge gained during the studying in Russia could be applied in globally.

CURRICULUM

Compulsory courses:

  • Operational Management of Hospitality Enterprise – 10 ECTS
  • Branding and Promotion of Hospitality Enterprise – 3 ECTS
  • Cross-Cultural Communication and Service of Foreign Guests – 4 ECTS
  • Economics and Yield Management of Hospitality Enterprise – 4 ECTS
  • Human Resource Management in Hospitality – 3 ECTS

Elective courses (each of 3 ECTS, any 3 of them are to be opted by students):

  • Behavioral Economics and Neuromarketing in Hospitality
  • Event Marketing in Hospitality
  • Niche Marketing in Hospitality
  • Hospitality Chain Business (2 ECTS)
  • Russian as foreign language

LEARNING OUTCOMES

  • Understanding of Russian and international hospitality industry
  • Identifying the need for change in business activities and managing the development and implementation of projects aimed to improve competitiveness of a hospitality enterprise
  • Solving business challenges, developing and implementing a corporate strategy and organizational development programs
  • Assessing the competitive environment and developing a marketing strategy
  • Management training at a located in Russia international enterprise in the hospitality industry

Admission requirements:
• level of English – B2
Application deadline:
• 15 May (for winter semester)
• 15 November (for spring semester)

Contacts:
(812) 335-94-94, ext. 7002
Е-mail: ums-sziu@ranepa.ru
St. Petersburg, Pesochnaya Embankment 4, office 404