Sports Industry and Sports Event Management

The program is aimed at training professional managers in the field of sports with knowledge and skills in an effective sports industry management in the modern environment.

The practice-oriented learning process combines the learning of the sports management modern concepts, the competent approach and project work organization.

CURRICULUM

Main courses:

• Sports facilities management
• Operational management in sports industry
• Sports goods and services marketing
• Organizing and management of sports events
• Sports commercialization strategies
• Innovation and transformation in sports industry
• Individualized sports branding
• Sports fan behavior management
• Betting activities in sport industry

Learning outcomes:

• End-to-end organization of sports activities management
• Analyzing and estimating activities of sports industry enterprises 
• Strategic management of physical training and sports development support

Advantages:

• Practice-oriented learning based on the employers’ needs
• Close cooperation with the commercial sector and sports society
• Comprehensive study of sports management as a specific management system
• Creating the learning path based on the educational and professional background of students
• Opportunity to participate in significant sports events

Career opportunities:

• Professional sports clubs
• Professional sports and fitness industry associations
• Cyber sport holdings
• Sports administrations
• Executive authorities
• Sports events agencies

Admission requirements:

• Bachelor’s Degree