Sports Industry and Sports Event Management

Sports Industry and Sports Event Management

Sports Industry and Sports Event Management

Master Program

Russian language

120 ECTS

5 Semesters / 2 years (Extramural 2,5 years)

Faculty of Economics and Finance

Tuition fee:

240 000 ₽/year

Extramural 115 000 ₽/year

The program is aimed at training professional managers in the field of sports with knowledge and skills in an effective sports industry management in the modern environment.

The practice-oriented learning process combines the learning of the sports management modern concepts, the competent approach and project work organization.


Main courses:

  • Sports facilities management
  • Operational management in sports industry
  • Sports goods and services marketing
  • Organizing and management of sports events
  • Sports commercialization strategies
  • Innovation and transformation in sports industry
  • Individualized sports branding
  • Sports fan behavior management
  • Betting activities in sport industry

Learning outcomes:

  • End-to-end organization of sports activities management
  • Analyzing and estimating activities of sports industry enterprises 
  • Strategic management of physical training and sports development support


  • Practice-oriented learning based on the employers’ needs
  • Close cooperation with the commercial sector and sports society
  • Comprehensive study of sports management as a specific management system
  • Creating the learning path based on the educational and professional background of students
  • Opportunity to participate in significant sports events

Career opportunities:

  • Professional sports clubs
  • Professional sports and fitness industry associations
  • Cyber sport holdings
  • Sports administrations
  • Executive authorities
  • Sports events agencies

Admission requirements:

  • Bachelor’s Degree

Program director: Prof. Dr. Vitaliy Gorokhov

7, Tuchkov pereulok, Vasilievskiy Ostrov, St. Petersburg, 199178, Russia

Phone: +7 (812) 740-59-72