Consulting and Reputation Management in Advertising and Public Relations

Consulting and Reputation Management in Advertising and Public Relations

Business Analytics

Master Program

Russian language

120 ECTS

5 Semesters / 2 years (Extramural 2,5 years)

Faculty of Economics and Finance

Tuition fee:

240 000 ₽/year

Extramural 115 000 ₽/year

The program is aimed at training professionals in marketing communication management for advertising and PR agencies, advertising and PR departments in business, public bodies and non-profit sector.

Fields of study:

  • private and public company management
  • management consulting
  • management of public relations
  • human resource management
  • public opinion research


Main courses:

  • Foreign language for professional communication
  • Theory and practical skills of management consulting
  • Public relations management in the Internet
  • Image consulting: main features and technics
  • Modern creative technologies
  • Research and consulting planning in public relations
  • Client relationship management and consulting
  • Corporate image and reputation evaluation
  • Public event management
  • Copywriting. Art of textual communication

Learning outcomes:

  • Developing and implementing IT-infrastructure strategy of a company
  • Considering specific conditions of works performed and developing innovative solutions when managing IT projects and processes
  • Decision-making, strategic planning and forecasting based on modern methods and software tools for collecting and analysis, smart devices and artificial intelligence systems
  • Managing analytical works and directing business analysis
  • Conducting research, organizing individual and team scientific and research works to develop new IT solutions


  • Rewarding career and high-paying position
  • Achieving creative potential
  • Hands-on learning
  • Co-operation with Russian and international advertising agencies
  • Internships with multiple options for learning in information agencies, associations of advertising agencies and political advisors, PR-departments of large companies, press-service of city and district administrations

Career opportunities:

Non-profit entities, advertising and consulting agencies, press offices and PR departments of public bodies and municipal authorities, information agencies, broadcasting companies as

  • marketing officer
  • marketing manager
  • advertising manager
  • information resources management

Admission requirements:

  • Bachelor’s Degree

Program director: Prof. Dr. Nikita Grishanin

6/10, Chernyakhovskogo ul., St. Petersburg, Russia

Phone: +7 (812) 335-94-94