Advertising and public relations

Advertising and public relations

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The program is focused on training professionals with a creative approach to strategic communications and a wide horizon of knowledge from economics to psychology, with analytical thinking, excellent communication skills and an eye for design. Students learn to follow trends in state-of-the-art digital communication technologies and flexibly respond to market changes.

Main courses:

• Public Relations in Public and Municipal Administration
• Stylistics in Advertising and Text Editing in Public Relations
• Internet Advertising and Public Relations
• Web-Design for Advertising and Public Relations
• Corporate Image Management
• Visual Advertising Design
• Market Research and Situation Analysis

Forms of in-class activity: lectures, practical classes, self-study

Learning outcomes

• planning, monitoring and evaluating the effectiveness of advertising campaigns and public relations activities
• developing a marketing strategy for media products
• implementing measures to improve a corporate image  
• conducting market research
• promoting goods and services on the market
• preparing marketing materials (text and graphic content, printed matters, presentations) applying the knowledge of conventional and modern advertising tools
• maintaining news feeds and posting information in social media
• preparing website contents
• managing Marketing and Public Relation departments of a company or an entity

Career opportunities:

• PR manager
• spokesperson
• brand manager
• advertising manager
• social media marketing manager
• content marketer
• contextual advertising manager
• event manager