Advertising and Public Relations

Advertising and Public Relations

Advertising and Public Relations

Full-time Bachelor-degree program

Duration: 4 years (8 semesters)

ECTS: 240

Fields of study: Advertising and Public Relations, Multimedia, TV and Radio Broadcasting Media

Language of instruction: Russian

Faculty of Social Technologies

Tuition fee:

225 000 ₽/year

The program is focused on training professionals with a creative approach to strategic communications and a wide horizon of knowledge from economics to psychology, with analytical thinking, excellent communication skills and an eye for design. Students learn to follow trends in state-of-the-art digital communication technologies and flexibly respond to market changes.

Main courses:

  • Stylistics in Advertising and Text Editing in Public Relations
  • Internet Advertising and Public Relations
  • Web-Design for Advertising and Public Relations
  • Corporate Image Management
  • Visual Advertising Design
  • Market Research and Situation Analysis
  • Public Relations in Public and Municipal Administration

Forms of in-class activity: lectures, practical classes, self-study

Learning outcomes

  • planning, monitoring and evaluating the effectiveness of advertising campaigns and public relations activities
  • developing a marketing strategy for media products
  • implementing measures to improve a corporate image  
  • conducting market research
  • promoting goods and services on the market
  • preparing marketing materials (text and graphic content, printed matters, presentations) applying the knowledge of conventional and modern advertising tools
  • maintaining news feeds and posting information in social media
  • preparing website contents
  • managing Marketing and Public Relation departments of a company or an entity

Career opportunities:

  • PR manager
  • spokesperson
  • brand manager
  • advertising manager
  • social media marketing manager
  • content marketer
  • contextual advertising manager
  • event manager

Program director: Dr. Svetlana Levina

Phone: +7(911) 335-94-94 ext. 2256