Business Modelling of the Modern Mass Media

Business Modelling of the Modern Mass Media

Forms of in-class activity: lectures, laboratory work, practical classes, self-study

Advantages:

Training of top qualified professionals with knowledge and skills to carry out organizational and managerial activities and hold leadership positions, organize their own business, conduct research, carry out project and analytical work in enterprises and in the mass media market.

Graduates can work:

• as a manager or in the top positions in various departments and divisions of entities of any legal forms;
• in the field of commercial research, analysis and forecasting of economic processes and phenomena in organizations, including those focused on the preparation, distribution and sales of various types of content;
• in the field of production of information products and services, including analysis of demand for information products and services, assessment of their current and prospective supply, promotion and sales of products and services on the Russian and (or) international markets;
• in companies and enterprises as a top manager, administrator or senior manager;
• in foreign and international mass media enterprises and organizations as a manager and top manager of various divisions;

Main courses:

• Competitiveness Management in the Media Environment
• Media Holding Management
• Organization, Evaluation and Implementation of Business Processes
• Logistic Support of Business
• Business Planning of Mass Media Business
• Organizing and Conducting Business Negotiations
• Projects Management
• HR Management in a Company 

Learning outcomes:

• Ability to provide the necessary means and resources to ensure organizational transformation and implementation of business processes
• Ability to assess the current and future business potential of an organization to implement operational and strategic organizational changes
• Ability to use advanced information technologies to the extent necessary to achieve the envisaged business goals
• Ability to plan, organize and conduct meetings and discussions with stakeholders
• Ability to analyze internal (external) factors and conditions affecting the organization’s activities
• Ability to set tasks for designers, web editor, proofreaders, web site administrator with specifying deadlines and monitor the completion
• Ability to organize and motivate employees to work quickly and systemically
• Ability to select and implement modern technical means and information and communication technologies in the media production process
• Ability to manage a project at all stages of its life cycle

Career opportunities:

• Analyst
• Mass media analyst
• Business analyst
• Blogger
• Journalist
• Content editor
• Copywriter
• Proofreader
• Logistician
• Manager
• Business project manager
• Videographer
• Publishing project administrator
• Business administrator
• Business owner
• Media project developer
• Editor
• Reporter
• Photojournalist
• SMM-manager
• WEB-analyst

In the following fields:

• Organization of own business
• Organization of joint business
• Management of business projects
• Management in a commercial company
• Projects in the field of mass media
• Editorial activity
• Journalism
• Publishing activity
• Internet journalism
• Television
• Radio