Business and Event Tourism Industry

Business and Event Tourism Industry

The program is aimed at training professionals for business and event tourism industry and adapting experienced professional to industry dynamics providing in-depth knowledge and strong skills necessary to universal agents – professionals who are in high demand in the tourism industry.   

CURRICULUM

Main courses:

• Business foreign language
• Strategies of development of business and event tourism markets
• Methodology and applied research in tourism
• Innovative technologies in business and event tourism
• Modern PR-technologies in business and event tourism
• Marketing for business and event tourism
• Project management in business and event tourism
• Standardization and certification of travel services

Learning outcomes:

• skills in strategic management for tourism organizations and destinations
• skills in quality management for tourism services
• developing objects in tourism
• tourism market research
• sales and promotion of tourism products
• skills in developing and implementing technology concept for HoReCa industry
• skills in implementing technology innovations and software in HoReCa industry
• skills in implementing quality management in HoReCa industry

Advantages:

• Training qualified professionals for working on processes of preparing, assessing and expertise of decision-making in tourism industry both in companies of event industry and state agencies for culture and tourism to succeed on local and international markets (particularly East and Asia), implement national projects on inbound and domestic tourism, national tourist routes and development of regions
• Leading professionals from hospitality and tourism industry as guest lecturers
• Intensive learning methods including case studies, business games
• Hands-on learning approach
• Applying knowledge to research projects

Career opportunities:

• Travel Coordinator
• MICE manager
• Hotel desk clerk
• Head of Travel department
• Head of Accommodation reception service
• Event manager
• Travel company owner
• Road-show manager
• State agencies for tourism and regional development

Admission requirements:

• Bachelor’s Degree