Consulting and Reputation Management in Advertising and Public Relations

Consulting and Reputation Management in Advertising and Public Relations

The program is aimed at training professionals in marketing communication management for advertising and PR agencies, advertising and PR departments in business, public bodies and non-profit sector.

Fields of study:

• private and public company management
• management consulting
• management of public relations
• human resource management
• public opinion research

CURRICULUM

Main courses:

• Foreign language for professional communication
• Theory and practical skills of management consulting
• Public relations management in the Internet
• Image consulting: main features and technics
• Modern creative technologies
• Research and consulting planning in public relations
• Client relationship management and consulting
• Corporate image and reputation evaluation
• Public event management
• Copywriting. Art of textual communication

Learning outcomes:

• Developing and implementing IT-infrastructure strategy of a company
• Considering specific conditions of works performed and developing innovative solutions when managing IT projects and processes
• Decision-making, strategic planning and forecasting based on modern methods and software tools for collecting and analysis, smart devices and artificial intelligence systems
• Managing analytical works and directing business analysis
• Conducting research, organizing individual and team scientific and research works to develop new IT solutions

Advantages:

• Rewarding career and high-paying position
• Achieving creative potential
• Hands-on learning
• Co-operation with Russian and international advertising agencies
• Internships with multiple options for learning in information agencies, associations of advertising agencies and political advisors, PR-departments of large companies, press-service of city and district administrations

Career opportunities:

Non-profit entities, advertising and consulting agencies, press offices and PR departments of public bodies and municipal authorities, information agencies, broadcasting companies as

• marketing officer
• marketing manager
• advertising manager
• information resources manager

Admission requirements:

• Bachelor’s Degree