Corporate Strategies for Hotel Business

Corporate Strategies for Hotel Business

The program is aimed at training world-class professionals for local and international hospitality markets to work as managers and C-level executives and implement innovative technologies, information and communication innovations to be competitive in hospitality industry.

CURRICULUM

Main courses:

• Business and scientific communications
• Effective management technologies
• Foreign language for business communications
• Leadership (advanced level)
• Cross-cultural management
• Social and psychological training session
• Project activities in HoReCa sector
• Methodology and research methods in hospitality
• Market research in hospitality
• Modern technologies and hotel business management
• Forecasting and planning in hotel business

Learning outcomes:

• Planning, organization and monitoring of business processes in the hospitality industry
• Developing and implementing projects with a focus on hospitality industry innovations
• Implementing innovative technologies, information and communication innovations contributing to competitive advantage in the hospitality
• Conducting market research, skills in sales and promotion of services in the hospitality industry
• Informed decision-making and ensuring effective business operations in hospitality industry
• Ensuring customers service security and complying with relevant requirements based on standards and rules of occupational safety and health 

Advantages:

• Training qualified professionals for working on processes of preparing, assessing and expertise of decision-making in tourism industry both in companies of event industry and state agencies for culture and tourism
• Leading professionals from hospitality and tourism industry as guest lecturers
• Intensive learning methods including case studies, business games
• Hands-on learning approach aimed at developing knowledge and skills to manage hotel business
• Internships abroad
• Applying knowledge to research projects

Career opportunities:

• Hotel reservation and service management
• Restaurant and catering management
• Camping and resort management
• Hotel management

Admission requirements:

• Bachelor’s Degree