Tourism

Tourism

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The program is aimed at training professionals for business and event tourism industry with in-depth knowledge and strong skills necessary to succeed on local and international tourism markets, implement national projects on inbound and domestic tourism, national tourist routes and development of regions. 

Advantages:

• Practitioners from business and event tourism areas as guest lecturers
• Intensive learning methods including case studies, business
• Hands-on learning approach
• Training qualified professionals for working on processes of preparing, assessing and expertise of decision-making in tourism industry both in companies and state agencies for culture and tourism  

Main courses:

• Information systems and technologies in tourism
• Tourism industry economics
• Region study and destination management
• Marketing in tourism
• Destination branding
• Federal and regional target programs
• Business administration for organizations involved in tourism
• Management for organizations involved in tourism
• Service in tourism
• Intercultural communications in tourism (administrative issues)
• Business communication psychology
• Promotion and sales technologies in tourism
• Quality management in tourism
• Corporate culture and personnel management in tourism industry
• Transportation services in tourism

Learning outcomes:

• Skills in strategic management for tourism organizations and destinations
• Skills in quality management for tourism services
• Developing objects in tourism
• Tourism market research
• Sales and promotion of tourism products

Career opportunities

• Large-scale event manager
• Travel company owner
• Road-show manager
• State agencies for tourism and regional development
• Quality manager
• Tourist destination brand manager