Media Communications

Media Communications

The program is developed based on professional standards in the field of media, communications, information and communication technologies.

A unique program structure focused on training professionals in the field of media communications, media production and media management.

The program is considered to be unique due to the lack of similar educational programs being implemented at Russian universities and the fact that professionals with an appropriate knowledge and skills are highly demanded in the labor market.

Forms of in-class activity: lectures, laboratory work, practical classes, self-study

Advantages:

• An extensive professional knowledge, module trainings, project work from the first year of studying
• Internships in the leading Russian and international companies, foresight session, workshops, hands-on learning seminars and employment options offered while studying
• Participation in professional competitions, grants, scientific, practical and applied research at the Russian and international levels as an integral part of the project system for the training of unique professionals in media communications

Main courses:

• Media Market and Media System
• Media Economics
• Media Branding
• Audiovisual Communications Technologies
• Audiovisual Producing
• TV- and Radio Media Projects
• Theory and Practice of Audio- and Video Editing
• Production and Distribution of Audiovisual Information
• Media Audience Research
• Business Modelling in Media
• Producing Media Projects
• Technologies of Online Media Projects’ Creation
• Social Media and Community Management
• Strategies and Tactics of Online Promotion

Learning outcomes:

• creating and supporting media projects, including, promoting and distributing media products
• creating and managing information media resources in Internet in mass media sector
• conducting processes on creation and satisfaction of consumer demand for media products
• organizing and implementing processes of information distribution, advertising of communication products, information support of media projects, increasing the effectiveness of communications with consumers of traditional and online mass media products
•  planning events on media products’ promotion and expenses on running these events
• developing and implementing marketing strategies and strategies of marketing communications mix in mass media
• analyzing big data using modern information and communication technologies and communication tools
• developing and implementing a general concept and planning editorial activities etc.

Career opportunities

Jobs

• Producer (shows/projects)
• Art Director
• Creative Director
• Digital-Стратег
• Music Video Director
• Media Producer
• Product Manager
• Event Manager (clubs)
• Multimedia Project Director
• Online Media Project Manager
• Account-Manager
• Traffic-Manager
• SMM-Manager

Employers

• IT-corporations (e.g. Yandex)
• Creative clusters
• Digital platforms (e.g. HeadHunter)
• Digital agencies
• Communications agencies
• Media agencies